Wednesday, May 14, 2014

YP viral YouTube clip


The YP and PAP never expected their clip on YouTube will go viral and for all the worst reasons. I think its detractors fail to put the video in context. It is like someone secretly shoot you half dressed at home and viewers failed to recognize the home context. But in this instance the YP have themselves to blame for uploading it to YouTube. That is why I have always given the PAP and affiliates a FAIL grade for communication. When you fail to deliver your message, including especially its context, you come across as out of touch and often much worse if you keep repeating your mistake. In politics a bad message is worse than no message. Here it is not true that all publicity is good publicity.


I agree with Tan Chuan Jin but supporters e.g., Robson Lee from both the PAP and the opposition are often not praiseworthy. The opposition as far as I can tell is silent. In fact for the WP, talking is like giving away gold. To the point that its supporters are getting impatient.

The PAP and WP are more alike than different and that is what most busy people in Singapore want. The key difference between them is their moral compasses. The WP have more solid values and greater faith in Singaporeans than the PAP. WP recognize that somethings are priceless but the PAP until the last GE was getting better at devaluing our intangibles and selling them cheaply.

1 comment:

  1. Seems to me the WP philosophy is to do rather than talk ( unless it is election time). Talking gets you coverage in the MSM who will go all out to distort your message. The SDP does a lot of talking. Who do we see pulling ahead ?

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