Buy high, sell low. That's what SIA had done with its 49% stake in Virgin Atlantic. We are reminded that they didn't do very well with their part purchase of Air New Zealand too.
What has all these missteps taught us about SIA? It is a hedgehog, i.e., it knows one big thing well. But it went about for years like a fox, i.e., it thought it could be good at many things. SPH was more cautious and perhaps smarter but it had enjoyed the shrewd attention of Lim Kim San for many years.
I was dismayed when not longer ago when SIA new CEO said they would invest everywhere in the company. Makes me wonder which business school he learned that from. You never do that. It is actually the dumbest thing, dumber than not doing anything. Meanwhile their website problems haven't been ironed out. The guy in charge now reports directly to the CEO.
I wonder if SIA is just flying into the sunset. Some people look upon SIA as the canary of Singapore. Not good.
I can only say that SIA has been affected by Madam Ho Ching's tropical RED DOT disease,that is to buy high and sell low,I hope PAP should start a campaign to stop the spread of this tropical RED DOT disease
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