Thursday, March 27, 2014

Brand damage with Stomp

I don't understand how the business minds at the very old and well establishes Straits Time works. Stomp is taking their brand down the gutter. They should leave such irresponsible and sensational journalism to others. If you don't respect your brand you will eventually lose it.

If I may borrow a metaphor from Warren Buffett, the brand of a newspaper is the wide moat of a castle that prevents attackers from overcoming you. It is sheer foolishness to debase your brand. ST should just shut down Stomp.

1 comment:

  1. What to do

    Only number is the most important

    If sellin underwear family dignity can increase the number

    Then they definitely worthy for the number

    Forget what uncle einstein said

    Not everything that can be counted counts, and not everything that counts can be counted

    That's so passe