Thursday, March 27, 2014
Brand damage with Stomp
I don't understand how the business minds at the very old and well establishes Straits Time works. Stomp is taking their brand down the gutter. They should leave such irresponsible and sensational journalism to others. If you don't respect your brand you will eventually lose it.
If I may borrow a metaphor from Warren Buffett, the brand of a newspaper is the wide moat of a castle that prevents attackers from overcoming you. It is sheer foolishness to debase your brand. ST should just shut down Stomp.
Posted by PengYou at 2:20 PM