8 million views in six days and counting. This is a touch your heart wonderful message put out by KLM-Schipol airport.
This post exists because I also happened to have read Margaret Heffrman article, The Limits of Ideology: Lessons from Singapore.
Why can't SQ or Changi Airport to something equivalent. Easiest for me to quote a segment from Hefferman.
Viktor Frankl, Man Search for Meaning, the title of the book opens the door to how important meaning in life is.
We have done very well but that's hardly enough. Too many people thought in a rich country they could have more or less settled the butter and bread issues but in our political culture and system no government would welcome that day because that is the day we fail. For society to pursue meaning is a scary thing. Arriving as a developed country in a hurry we didn't realize that we might have to wait for a very long time to become ready to make the next leap toward meaning.
Meanwhile we keep getting better at defining our problems but not its solutions. For now people should just find meaning in life at the personal and family level. Use the economic substrate created by this place to help make it happen for you. But most people will have to keep spinning the wheel of the rat race even as the hour glass put the government on notice that time must eventually run out.