Tuesday, October 16, 2012

The magic of endorsement

You can't find Mo Yan books in the shops any more. They flew off the shelves after he won the Nobel Literature Prize.

For my kids: this is the magic of endorsement. The Nobel halo descended on Mo Yan and made his works desirable.

Mo Yan wrote his books long ago. Some were even made into movies. Nothing has changed except you know what.

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