Friday, April 13, 2012

Clever Challenger Stores

Challenger is doing it like McDonalds. Instead of "upping prices", it is replacing a benefit with another. I know this will save them money. I do not care for the freebies, the carpark discount is more meaningful to me.

McDonalds up their prices but extended their lower lunch prices offer to the whole day.

This way they keep their customers happy.

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