I didn't realize the US ISPs/Telcos experience for their customers are so similar to us until I came across this story by Gizmodo. Allow to me to quote from it.
David VanAmburg, managing director ACSI, went further, explained in a statement that while most industries reward customer loyalty, “telecom is the exact opposite.” VanAmburg noted that ISPs and cable companies are “focused on customer acquisition and offering the best deal to lure customers away from competitors” rather than offering its existing customers any reason to stick around.
“focused on customer acquisition and offering the best deal to lure customers away from competitors” that sounded exactly like Singtel, Starhub and M1
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