That's right. If there is a demand, they will supply it? Competing firms would also be quick to do likewise. So they will have to sell fast and sell much. What are we talking about this time? Black Swans funds, i.e., hedging against tail risks. Investors are hungry for products to insure them against their fear of loss.
Taleb had this to say about such products which is branded from a book with the same namesake.