Tuesday, June 29, 2010

Thats it. It is the Idols

Ever wonder why you just can't persuade some people on certain things. Likewise they have the same problems trying to win you to their point of view. 99% of the time, it is the idols in our lives. They are the lenses we use to see the world. I was somewhat amused and disturbed as I imagine the terrible time pastors will have persuading their congregations.

There are business and political applications from the insights here. Stroke your audience "gods" and you will have your sale or vote.

Read the book if you want to understand this better. It is also available in our libraries, which is where I got my copy.

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