Monday, August 12, 2013

Small Bookstores Surprise

You would easily have thought that small bookstores will one by one bite the dust under the relentless onslaught of Amazon and Barnes and Noble. But this is not happening for a growing number of them. They are leveraging their emotional bonds with their customers to financially support the stores or even expand them.

When the environment changes what is invisible become visible.

See NYT story.

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